This week I’ve learned about usability design centered on the users’ perspective, here are my favorites quotes from the book I’m reading:

“include in the definition of ’users’ those who manage direct users, those who receive products from the system, those who test the system, those who make the purchase decision and those who use competitive products”.

“When we talk about identifying needs, therefore, it is not simply a question of asking people, ‘what do you need?’ and then supply it, because people doesn’t necessary know what is possible” … “Instead, we have to approach it by understanding the characteristics and capabilities of the users, what they are trying to achieve, how they achieve it currently, and whether they would achieve their goals more effectively and have a more enjoyable experience if they were supported differently”.

“it is always tempting for developers to create products they would want to use or similar to what they have done before”.

Pay attention to your users. :)